Consumer and Internet
E-commerce is eyeing the Northeast. Tough terrain, big rewards await.
Once written off as too remote and costly to serve, the Northeast is emerging as India’s newest e-commerce consumption frontier. With most market leaders having saturated the high-demand, easy-to-serve markets, large online retailers are testing whether rising consumption and improving connectivity can turn the region into a meaningful growth driver, as they race to cut losses.
Amazon has doubled down on faster deliveries in Assam, focusing on same-day and next-day deliveries, and has added “