Customer delight and NPS improvement for a leading eyewear retailer

Quick commerce is evolving into a primary growth engine for B2B sectors in regional India, driving capital efficiency through faster delivery.

The Multiplex Resurgence: Content vs. Habit As the 2025 box office sees an 18% YoY growth, Praxis Global Alliance’s Madhur Singhal weighs in on whether the return to cinemas is permanent. In an insight-rich piece for Financial Express, he explains how the industry is evolving to provide "un-replicable" experiences to stay ahead of the OTT challenge.

CityMall is taking on one of the toughest e-commerce challenges in India: winning small-town shoppers on wafer-thin margins. It has backers with deep pockets, a stripped-down supply chain and big ambitions. But it is yet to crack the market and build scale.

Dream11, the fantasy gaming giant with 250 million users, is rewriting its playbook. It now looks to recast itself as a sports entertainment platform, betting on India’s rising ‘watch-party’ culture, where fans stream matches, interact and hang out online. The shift from fantasy gaming to live, creator-led engagement comes after the real-money ban gutted its core business, pushing the firm to reinvent itself as a place where viewers watch with influencers, as sports viewing becomes more social.

When Jaya Singh Yadav, a home-based home decor seller in Indore, started selling her wares online about six years ago, she was a tiny player in a city where logistics options were plentiful but fragmented. She gets most of her business through Meesho Pvt. Ltd, an e-commerce company, supplying low-cost home improvement goods to customers across Madhya Pradesh. Dozens of third-party delivery operators servicing different neighbourhoods delivered the goods, but coverage varied sharply across pin co

The men’s grooming category, long seen as a low-margin afterthought in personal care, is finally showing real momentum, as fast-moving consumer goods (FMCG) majors and private investors refocus on a segment once dismissed as too niche to scale. Just days apart, Godrej Consumer Products Ltd (GCPL) acquired Mumbai-based men's grooming brand Muuchstac in a ?450-crore deal, while Bombay Shaving Company raised ?136 crore from new investor Sixth Sense Ventures and former cricketer Rahul Dravid.

Quick-commerce platforms, faced with stiff competition and mounting profitability pressures, are incorporating ‘batching’ – grouping nearby orders into a single run—into their everyday operations by using algorithms that weigh proximity, order value, delivery time and rider availability to combine multiple orders. In doing so, the likes of Swiggy Instamart, Blinkit, Zepto, Flipkart Minutes and BigBasket are turning what was once a delivery sprint into an intricate logistics puzzle.

Fashion quick-commerce platforms are pulling the familiar offline trial-room experience into the home. The model—often described as try-and-buy or “living-room trial"—allows customers to order multiple items, assess them instantly, and return unwanted pieces on the spotAmong early adopters is Mumbai-based Zilo, where try-and-buy accounts for roughly half of orders. “High return rates hurt the ecosystem not because of the returns themselves, but due to the costs involved in collecting items and s

Soaring gold prices are gradually relegating the precious metal to the status of a pure investment and, in doing so, fundamentally changing how Indians buy fash ion accessories. Demi-fine jewellery is stepping in to fill the void, proving an accessible, fashionable alternative that sets a new standard for wearable luxury.

The ecommerce platform will be hard-pressed to justify its estimated $7-8 billion valuation—up nearly 2x from just 10 months ago—at a time of ho-hum growth and flagging profitability.

As global portfolios evolve, several incumbent Japanese brands are repositioning in India to reclaim market share after recent declines. While their long-standing moats in engineering reliability and product quality remain strong, the market is witnessing a decisive shift.

Once written off as too remote and costly to serve, the Northeast is emerging as India’s newest e-commerce consumption frontier. With most market leaders having saturated the high-demand, easy-to-serve markets, large online retailers are testing whether rising consumption and improving connectivity can turn the region into a meaningful growth driver, as they race to cut losses. Amazon has doubled down on faster deliveries in Assam, focusing on same-day and next-day deliveries, and has added “

There’s a lot happening at online fast-fashion retailer Shein. The China-founded, Singapore-headquartered company is readying for multi-billion-dollar public listing in Hong Kong. It is in the middle of an aggressive revenue expansion that has market analysts downgrading shares of rivals such as H&M and Inditex, which owns the Zara brand.

Mention toothpaste and, nine times out of ten, it’s Colgate that comes to mind. So much so that the brand is almost generic to the category. Add unparalleled distribution strength to such brand recognition and little wonder that it is the largest player, by far, in the Indian oral care market.

Startups delivering two-to-three-minute snackable episodes now face a new rival—gaming firms leveraging millions of captive users and gamified engagement to capture fleeting attention.

Praxis Global Alliance, a leading management consulting firm, has released its flagship whitepaper, “Trendspotting: Generational Appeal,” at the IREC x D2C India 2025 Summit, where it proudly served as the official Knowledge Partner. The whitepaper, launched this April, provides a deep dive into how India’s Gen Z and Gen Alpha cohorts are redefining consumer behaviour, brand engagement, and the expectations shaping today’s marketplace.

To discount or not to discount — that’s the question chasing retailers this festive season.

Praxis Global Alliance insights featured in The Morning Context, early market signals suggest that premium footwear demand is beginning to soften, with urban premium consumption no longer growing at the rapid pace witnessed immediately after the pandemic.

Praxis Global Alliance, a management consulting firm, has released its flagship whitepaper, “Trendspotting: Generational Appeal,” at the IREC x D2C India 2025 Summit, where it proudly served as the official Knowledge Partner.

Ankur Goel, a 32-year-old software engineer, first discovered Kuku FM through an ad on Instagram last year. Working remotely from his hometown in North India, Goel often turns to the app during short breaks. His listening habits aren’t fixed—they are shaped by stories that catch his attention while scrolling through social media. “I have subscriptions to Netflix, Prime and all the major OTT platforms, but I find myself opening Kuku FM and Pocket FM whenever I come across a particular story t

Online-first food brands selling gourmet and premium snacks and groceries like healthy chips and organic fruits and vegetables are increasingly eyeing expansions through offline retail to tap into the bulk of India’s consumers who still prefer buying essentials at physical retail stores.

In recent years, the consumption patterns of Indian consumers have undergone a notable transformation, largely driven by a growing awareness of health and wellness. As people become more conscious of the impact of their food choices on their overall well-being, urban consumers are increasingly shifting towards healthier snacking options. The traditional pattern of three meals a day is being replaced by the trend of "all-day munching," with over 34% of the population now consuming 4-5 meals daily

Zomato has long since been bringing a lot more than food to the table — groceries, concert tickets, restaurant table bookings and more such. Recently, however, it has brought all its services via apps under one umbrella brand and changed its name to 'Eternal'. The company has bypassed the tried-and-failed super App strategy for a 'House of Apps' strategy.

The FMCG industry is emphasizing reforms that could help tackle urban consumption slowdown, strengthen rural markets, streamline taxation, and enhance manufacturing capabilities.

Indians embraced quick commerce for groceries and non-grocery items in 2025, leading to higher average order values. Companies experienced rapid growth, though expansion into smaller cities may hinder profitability. Regulatory scrutiny and stiff competition from established e-commerce platforms could further complicate the landscape.

Breaking Trends: 2024’s Fast Fashion Boom and the Rise of Ethical Apparel *Praxis Global Alliance'*s insights in the Apparel sector (Consumer and Internet vertical) have been a part of an year ender story in Indian Retailer!

The home interiors segment has seen muted investor sentiment in recent years. Livspace’s pace of growth has slowed and it is still in the red a decade since starting up. Amid challenging conditions, founder Ramakant Sharma plans to take the company public. Can he?

Apples to Apple iPhones, how quick commerce is changing India

Celebrity endorsements play a key role in driving popularity and adoption, especially in the mass and mass-premium categories. Earlier this month, former Swiggy executive Karthik Gurumurthy announced the brand name—Ten X You—of the new athleisure venture he has co-founded with Sachin Tendulkar.

The anticipation of a rough funding winter may make Indian startups more conscious about their spending habits, according to several analysts and industry experts Business Insider India spoke with.

India’s e-commerce titans — Amazon, Flipkart and Myntra — are all hosting their mid-year sales at the moment. It might sound like a bad time as customer sentiment is low due to inflation, layoffs, increasing interest rates and more.

The Indian government’s decision to allow duty-free import of crude soybean oil and sunflower oil, coupled with limiting of the basic import tax on crude palm oil to 10%, will bring cheer to the inflation-hit consumers as well as FMCG players.

Honasa will operate and manage BBLUNT's hair care and styling products business while BBLUNT salon business will continue to operate as an independent entity, with the founding team Adhuna Bhabani, Osh Bhabani and Avan Contractor as creative directors and Spoorthy Shetty as CEO

Dairy brand Country Delight is in talks with private equity funds Temasek, Venturi Partners, and Premji Invest to raise $90-$100 million, valuing it at $500-$550 million, three people with direct knowledge of the development said.

Budget 2022 | Big-bang announcements to spur consumption were missing but a host of initiatives on creating employment opportunities as well as a 35 percent increase in capital expenditure would help in boosting demand in the long to medium term, say experts.

With all things K catching the fancy of Indians, these easy-to-use wraps have too, and major beauty brands are lining up their mask-ranges

Ecommerce major Flipkart Group, including its fashion portal Myntra, cornered an around 60% market share in this year’s Diwali festive sales, according to data collected by business research and market intelligence firm PGA Labs.

BB Now, expected to be launched around the middle of December, will be part of BigBasket and the company has also started work to bring its subscription-based essentials delivery service, BB Daily, on to the main app.

India’s consumers are taking to the internet for affordable and personalized products in a post-COVID world.

Dabur earlier this week entered the baby diaper category. Though a high-margin and lucrative product segment, the diaper market presents several challenges. The company has to tackle competition from brands such as Pampers and Mamy Poko Pants.

Meesho is the dominant player in India’s burgeoning social commerce space, which allows small businesses, a bulk of which are led by women, to sell products on social media channels like WhatsApp and Facebook.

a bunch of young startups like Dukaan and Khatabook have been preparing the ground for these big tech giants to make a big splash

When Falguni Nayar launched Nykaa in 2012, the e-commerce marketplace was dominated by Amazon and Flipkart, but what was unique about Nykaa was that it brought makeup, beauty and skincare brands onto one platform

Investors pumped in US $ 1.4 billion into the D2C brands between 2014 and 2020, of which 54% went into the beauty and fashion segment.

FMCG company Dabur introduced chocolate- and strawberry-flavoured honey syrups as demand picks up for a wider variety of dips, sauces and spreads.

Zomato eyes a big slice of this grocery unicorn

Zomato invested $100 million in Grofers about a month ago for a 9.3% stake, valuing the online grocer at more than $1 billion.

the Indian e-Grocery market is estimated to touch USD 22 billion by 2025.

BB Daily, BigBasket's subscription-based morning essentials delivery business, is on the path to becoming “the most profitable” business for the company

Pilgrim is one of the brands that have gained popularity among millions of Indians over the last couple of years

Flipkart will double its valuation to $37.6 billion after the latest funding that included SoftBank Group as the India online retailer gears up for a public listing later this year.

Homegrown e-commerce company Flipkart has raised $3.6 billion in a new funding round.

Zomato eyes 10% stake in e-grocery startup Grofers to counter rising competition from rivals Swiggy and BigBasket

A report by PGA Labs and Knowledge Capital suggested that the D2C start-up segment saw an investment of close to US $ 417 million in 2020.

Digital-first brands fill in the space left by regular players as they are open to?experimenting

ndia has more than 600-plus D2C brands, and it is expected that the addressable market size for this industry will be $100 billion by 2025. Here are 8 D2C startups that have raised funding this year so far.

Early-stage VC fund IvyCap Venture earned USD 45.6 million after selling partial stakes in Purplle. It had invested USD 2 million in the company in 2015.

Mumbai-headquartered direct-to-consumer (D2C) startup OZiva said Wednesday it has raised USD 12 million in a Series B round led by Eight Roads Ventures, with participation from F-Prime Capital and existing investor Matrix Partners India.

There were 25 million online beauty shoppers in FY2020, and Avendus estimates this number to reach 135 million by FY2025.

The report noted that customer desire to try new brands coupled with company willingness to experiment with niche ingredients and materials is propelling the growth of 'Internet first' consumer companies

Beauty and fashion companies attracted over 50% of USD 1.4 billion raised by internet-first brands between 2014-2020 in India.

One is a 153-year-old steel-to-software conglomerate with a middling supermarket chain. The other is a nine-year-old unicorn that has been instrumental in convincing Indians to buy fruit, vegetables, and staples online.

Top salon chains turn to on-demand beauty services to make up for low footfall

Earlier on January 28, Reckitt Benckiser said it will fund Bombay Shaving Company. In an interview, founder Shantanu Deshpande reveals his capital deployment plans, the evolution of the personal grooming market, especially with regard to men, and how the company weathered the pandemic.

A three-decade-long transformational journey of Indian retail

The activewear market has seen an upswing with the growing fitness consciousness amongst consumers.

Amazon and Reliance are fighting out for supremacy in India. In this fastest-growing Retail market, online sales are surging as more people from remote India has started making online purchases for the first time.

In the past few months, JioMart had expanded to fashion and electronics as well – among segments that drive sales for existing large e-commerce marketplaces. Reliance's intention to push these key segments first for the bigger e-commerce play ahead is obvious.

New Delhi: Pandemic-induced acceleration in consumption of bakery items has attracted food majors to venture into the "sweet and convenient" sub-category of packaged cake segment.

Joining the festive bandwagon, the Govt of India has recently announced a special scheme for all Central Government employees, as well as certain private-sector employees

Winning the mobile sales war is a proxy for muscle in e-commerce.

Following a sharp, unprecedented decline of nearly 10% in real GDP this summer, India’s economy will see a tepid recovery in the next twelve months. This is according to a new in-depth report from Praxis.

A win-win for Indian and foreign brands - only pride and no prejudice in a self-reliant Indian market

The Indian retail space is ripe for disruption and there has never been a better time to be a part of India’s digital revolution for the kirana store.

The lockdown triggered by the coronavirus outbreak may prove propitious for OTT platforms, which have seen a surge in new subscribers and increased consumption of late.

While social distancing and an atmosphere heavy with caution and concern have resulted in a general slowdown in buisness, adversity has spelt opportunity for certain online and digital services.

This market is projected to soar to $5.5-b by 2021. Male grooming has come of age and is creating quite a lather.

Rising wholesale and consumer inflation and a general slowdown in consumer demand have affected India’s GDP growth. This year’s Budget did not enthuse corporates and investors as much as the finance minister would have liked

Rising wholesale and consumer inflation and a general slowdown in consumer demand have affected India’s GDP growth. Consumption pulls investments and to revive India’s economy; that’s where the push should be.

India’s slump-hit consumer goods sector is high on hope in the run-up to the union budget for financial year 2021.

The company has over 10,000 gyms and fitness centers on its platform across 11 big cities - including Delhi, Mumbai, and Bengaluru - and has about 500,000 active mothly users.

After a $400 million investment from SoftBank in early 2019, FirstCry is changing gears—gone is its slow and steady ethos, now it’s about growth at all costs

In the past 5 years, Titan's reliance on the jewelry business for its top line and bottom-line growth has gone up.

Fashion week, big-designer collections, and a pivot to green fabrics- ITC  tried everything to make its lifestyle- retailing business work.

Sadar Bazaar, Delhi’s iconic wholesale market, finds a mention several times during a conversation with Grofers founder Saurabh Kumar. 

Sports, fitness and wellness (SFW) market in India will grow from $35 billion in 2016 to $90 billion by 2022

Here’s How a Win in India Can Boost Amazon.com, Inc. Stock Even Higher

Flipkart's small-town push for Big Billion sale

As Flipkart settles down from the exuberance of its biggest capital-raise, it would have to hastily explore ways to regain momentum against its closest rival, Amazon India, reports Mugdha Variyar.

Online grocery startup Grofers said it has doubled its gross sales in the past four months, with current annualized sales of about $120 million or Rs 768 crore, as it revs up its sales in the online retail segment, which is expected to see consolidation