Consumer & Internet
Gen Z influences US$2.6T in annual consumer spend globally: Praxis Global Alliance
Praxis Global Alliance, a next-generation management consulting firm, unveiled its flagship whitepaper, Consumer Health and Lifestyle: Personalization, Performance and Purpose, at the Ambit NextGen Summit. The report provides a deep dive into how India’s generational shifts and digital expansion are redefining consumer behavior and the expectations shaping today’s marketplace.