Gen Z influences US$2.6T in annual consumer spend globally: Praxis Global Alliance

Consumer and Internet

Consumer & Internet

23 Mar 2026

The launch was attended by brand leaders, digital marketers, and consumer-tech founders exploring the future of “phygital” experiences, biometric personalization, and purpose-driven retail.

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Gen Z influences US$2.6T in annual consumer spend globally: Praxis Global Alliance

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