Your new AC, fridge may cost more this season due to the US-Iran war

Consumer & Internet

01 Apr 2026

Madhur Singhal, managing partner (consumer and internet) at consultancy Praxis Global Alliance, said companies are likely to take upfront price increases rather than staggered hikes through the season. “We do not expect more price increases during the season. Instead, brands will increase MRPs by a higher amount right away and alter trade and consumer discounts depending on how the demand behaves,”

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Your new AC, fridge may cost more this season due to the US-Iran war

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