A digital insurance broker wanted to understand how to improve their processes across the sales journey, identify new product opportunities to diversify their product portfolio, enhance claims operations /CX & build the required tech capabilities to enable the outlined activities

A digital-focused Indian private sector bank wants to build a diversified and stable franchise For this, the client wanted to develop a corporate app to meet customers’ growing mobile banking adaptation and ensure business competitiveness and create superior digital experiences

With the burst in penetration of smartphones, digital vernacular content is consumption is the new hot segment. Praxis helped one of the largest Indian vernacular content platform in India on how to further increase its user base and user engagement through understanding consumer view across demographics and identifying gaps in current propositions

The study was done to select best in class content creators & educators aligned for the purpose of content creation of online video content

Market potential evaluation for the purpose of investment in instant 2W rental services in India and understanding the key differentiators of a target vs its competitors.

Tracking of key operational metrics in two-wheeler rental space in micro-markets across key cities w.r.t. competition

Understanding customers’ channel preference for home loans for leading HFC and benchmarking the preferred channel with key competitors

The study aimed to provide the client an insight into issues impacting its occupancy in deep country markets and means to improve the same.

We helped a leading eyewear retailer understand and improve their NPS scores

Redesigning and improving the experience for customers, employees and direct sales agent for a home finance company

Understanding of customer needs and refinement of offering to suit the Indian market along with inputs for a ‘Lite’ product design

The study aimed to accelerate revenue growth and understand cosmetics product usage, frequency of purchase of cosmetics good, brand resonance and brand awareness amongst customers across Metros, T1, T2 cities

We identified the client’s highest-value opportunities, addressed their most critical challenges, and drove radical transformation through a series of organizational initiatives ranging from global expansion, penetration across multiple customer segments to establishing a robust branded product portfolio. Our practical recommendations and implementation with a ‘sense of urgency’ during the period established the client as one of Asia’s biggest Consumer goods and services player.