Mobility, Energy and Transportation
Upcoming 2W rental firm gauged market & differentiators via 1,100+ surveys & global benchmarks
29 May 2020
Context
- Client description: Upcoming 2W rental player in India
- Opportunity: To understand the market potential and competitive differentiators for organized 2W rental service in India
Our Approach- Extensive secondary research to understand the increase in penetration of 2W rental services as a share of total motorized trips
- Market study to evaluate the relative market share of competitors
- Triangulation using the market potential for similar models in international geographies
- Primary conversations with 100+ consumers to understand user preferences and concerns
- Primary survey of 1000+ consumers to understand the NPS and drivers of promotion/detraction for target vs competitors
Praxis Value Delivered
- Estimated the market potential and increase in penetration of 2W rentals services in India
- Provided insights on how the target is differentiated, what is its value propositions and where does it win or lose vs its competitors
- Identification of drivers and barriers of adoption for 2W rental services by consumers
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