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Mobility, Energy and Transportation
Large cab aggregator gauged cashless uplift via 4-city survey on payment preference drivers
29 May 2020
Context
  • Client description: Large Indian cab aggregator
  • Opportunity: To understand the payment preferences of the cab users and the underlying reasons behind them and reasons for switching from cash to cashless payments across key Indian cities
Our Approach
  • Primary field survey in 4 different cities to understand reasons for switching between payment modes
  • Conducted in-depth interviews in the cities to understand qualitative nuances around payment preference by cab users
  • Report prepared based on the qualitative and quantitative primary study deriving insights on the payment preferences
Praxis Value Delivered 
  • The company understood what drives cash and cashless behavior across cities and estimated the uplift potential by identifying the addressable reasons behind cash usage

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