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Mobility, Energy and Transportation
Leading commute firm set 20 priority markets & sized revenue via 80+ city analyses
29 May 2020
Context
  • Client Description: Leading Indian commute service provider
  • Opportunity:
1. To construct a detailed view of ‘paratransit’ in international markets – most attractive markets, consumer personas, supplier archetypes, government regulations and historical evolution of need and attributes (form factors, service level, etc.) of these services  
2. To create a framework to identify top markets for entry by including factors such as market size, customers’ ability to pay

Our Approach
  • Correlating paratransit play to population density (PD) & GDP to identify 80+ high density urban agglomerations
  • Extensive secondary research to spot paratransit play and collate variations in service
  • Design & implementation of framework on the basis of market size and premium paying ability to identify the top 20 cities
  • Prioritization of top 7 markets to enter on the basis of dominant customer personas, trip archetypes
  • Reinforced final recommendation based on multiple indirect inputs (presence of organized retail, smartphone penetration, etc.)
Praxis Value Delivered 
  • Consensus built with senior management on priority markets to enter– detailed sequence-wise priority list of 20 markets established with quantification of revenue potential, understanding of strategic growth (M&A, JV opportunities, etc.)
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