An Indian life insurance player wanted to create a business strategy for the next three years, focussing on setting aspirations for the next three years

A leading specialized wealth manager aspiring to become a top 3 player in the UHNI segment in the next 5 years, wanted to understand

A tech company was exploring new opportunities in the emerging mobility market. It intended to explore and develop new mobility initiatives while upholding the core tenets of the organization

A leading tech player wanted to expand to a country in SEA as part of its international expansion efforts. The mandate was to develop a detailed view of the market and develop a Go-To-Market plan and provide support to kickstart the business

A wholly owned subsidiary of a foreign bank wanted to focus on growing its transaction banking business by developing short-term strategies which can enable it to get an advantage in the market and meet the budgeted target for the next 1-2 years

Leading payments firm set 5-year plan for 50% growth by optimizing four models

Customer lifestyle, goals & aspirations, purchase behavior, brand preferences

We assisted the client identify priority markets in South East Asia for the launch of next generation H2-blocker treatment of gastric ulcers. Deriving learnings from the drug’s success in EU5 markets and deploying our propriety two-pronged priority framework, we were able to shortlist the most attractive markets.

We studied the overall oncology & critical care market in India and the market captured by Indian players in key emerging geographies such as Thailand, Vietnam & Iraq. For our client, we estimated the current market share and growth potential up to FY24 across geographies and for the product portfolio of 11 key molecules

Reinventing sales process and improve customer targeting in specialty chemicals industry

Praxis helped a leading digital media distribution service provider suffering with growth stagnation in identifying revenue potential opportunities across core and non-core offerings through opportunity size and growth estimation, comprehensive capability and competitive analysis, understanding potential customer affinity towards offerings and value proposition designing

The study identified markets for fueling the growth ambitions of the client in international geographies and provided details of key market characteristics.

Steel product services player wanted to spread its footprint in other countries and wanted to identify potential countries along with a playbook for identifying local companies for partnership / acquisition

Detailed view of the customer and regional perspectives of the European IT services market by identifying business opportunities and shortlisting priority customer segments

The study intended to develop a strategy for a social enterprise focused on skilling & employment which wanted to expand its portfolio of services

The study aimed to help the client evaluate models for creating educational video content in association with relevant partners

Growth strategy and identification of new business opportunities for leading healthcare player

We analyzed the average spend on diagnostic tests across key specializations like paediatrics, gynaecology, orthopaedics, diabetology, cardiology etc. to estimate the overall diagnostic spend. We also estimated the spend per doctor to distinguish diagnostic heavy specializations like diabetology and cardiology from otherwise large base General Practitioner (GP) diagnostics. Specialist diagnostic tests comprise ~18% of overall specialists market size in India

Praxis helped a global non-profit player's entry in India by working closely with the management and helping them figure out key costs involved across media creation and distribution value chain, leveraging Praxis' deep domain expertise and industry network.

End-to-end handholding for the international expansion of home improvement player

We conducted a comprehensive study of the elderly care market opportunity for potential entry of an incumbent healthcare delivery player. We combined our superior research abilities with pathbreaking sectoral expertise to arrive at suitable entry models and value propositions for our client. Not only did we estimate the opportunity for most obvious & large spend areas but also assisted our client by providing in depth but equally actionable go to market strategy

Wealth management companies are highly impacted by government regulations. Praxis enabled the client to understand the opportunities in the market, a structured complete competitive landscape, its growth potential and of the target market segment identifying key parameters impacting WMCs.

Formulation of Project Management Group (PMG) to efficiently identify opportunities that can grow to US$ 100M+ in 4-5 years and drop opportunities will limited potential to conserve organizational resources.

The study was conducted to streamline the skill development process as per the needs of the ecosystem & to integrate the sub themes of education, employment & entrepreneurship

A large PE investor was looking to create an attractive portfolio of companies in the OTC category. We assessed the Indian Herbal & Ayurvedic OTC market opportunity and benchmarked it against various international markets. Within the overall assessment, we mapped all the sub categories within the segment, the opportunity and size of prize, profit pools, competitive dynamics, distribution models, and the ability for existing players to reach to a market leadership position. Alongside, we adjudged