Country / adjacency / category strategy

Despite representing half the global population, women’s health has historically received only a fraction of healthcare innovation and investment. FemTech is beginning to change that. What was once a niche category is rapidly emerging as a multi-billion-dollar sector reshaping how women access, manage, and advocate for their health. This shift is being fueled by several converging forces: rapid mobile-first adoption across emerging markets, growing economic power in women’s hands, and increased

The UAE electric vehicle market is evolving into a tech-forward, experiential segment with a projected 19% CAGR through 2029.

Praxis Global Alliance analyzes the shift in India’s value retail, emphasizing supply-chain discipline over discounts.

Major ride-hailing platforms are diversifying fleet partners with a US$ 7M investment to mitigate concentration risk and address supply shortages in key metros.

CityMall is taking on one of the toughest e-commerce challenges in India: winning small-town shoppers on wafer-thin margins. It has backers with deep pockets, a stripped-down supply chain and big ambitions. But it is yet to crack the market and build scale.

Legal tech is flooded with capital, but even as money pours in, structural roadblocks persist. The sector faces the unglamorous task of making legal data machine-readable through annotation and labelling—before the automation promise can truly be realised

Dream11, the fantasy gaming giant with 250 million users, is rewriting its playbook. It now looks to recast itself as a sports entertainment platform, betting on India’s rising ‘watch-party’ culture, where fans stream matches, interact and hang out online. The shift from fantasy gaming to live, creator-led engagement comes after the real-money ban gutted its core business, pushing the firm to reinvent itself as a place where viewers watch with influencers, as sports viewing becomes more social.

When Jaya Singh Yadav, a home-based home decor seller in Indore, started selling her wares online about six years ago, she was a tiny player in a city where logistics options were plentiful but fragmented. She gets most of her business through Meesho Pvt. Ltd, an e-commerce company, supplying low-cost home improvement goods to customers across Madhya Pradesh. Dozens of third-party delivery operators servicing different neighbourhoods delivered the goods, but coverage varied sharply across pin co

We have consistently seen that when logistics players’ fleets electrify even part of their medium-duty operations to electric trucks, the economics and operating rhythm of trucking can fundamentally change. Even partial fleet electrification can “fundamentally change the economics and operating rhythm of trucking.” He points to massive running-cost savings, with electricity typically 40–60% cheaper than diesel

Recently listed Zappfresh is preparing to make its boldest bet yet. Barely a month after beating bigger rivals Licious and FreshToHome to the public markets through an SME IPO that was fully subscribed, the Gurugram-based meat brand now wants to push into the far more capital-intensive frozen foods business, including vegetarian products.

The merged entity would control nearly 80% of India’s online auto classifieds traffic but may struggle to finance the deal.

The men’s grooming category, long seen as a low-margin afterthought in personal care, is finally showing real momentum, as fast-moving consumer goods (FMCG) majors and private investors refocus on a segment once dismissed as too niche to scale. Just days apart, Godrej Consumer Products Ltd (GCPL) acquired Mumbai-based men's grooming brand Muuchstac in a ?450-crore deal, while Bombay Shaving Company raised ?136 crore from new investor Sixth Sense Ventures and former cricketer Rahul Dravid.

Quick-commerce platforms, faced with stiff competition and mounting profitability pressures, are incorporating ‘batching’ – grouping nearby orders into a single run—into their everyday operations by using algorithms that weigh proximity, order value, delivery time and rider availability to combine multiple orders. In doing so, the likes of Swiggy Instamart, Blinkit, Zepto, Flipkart Minutes and BigBasket are turning what was once a delivery sprint into an intricate logistics puzzle.

Soaring gold prices are gradually relegating the precious metal to the status of a pure investment and, in doing so, fundamentally changing how Indians buy fash ion accessories. Demi-fine jewellery is stepping in to fill the void, proving an accessible, fashionable alternative that sets a new standard for wearable luxury.

As global portfolios evolve, several incumbent Japanese brands are repositioning in India to reclaim market share after recent declines. While their long-standing moats in engineering reliability and product quality remain strong, the market is witnessing a decisive shift.

Demand for almonds, cashews, and pistachios in particular is expanding steadily as consumers increasingly opt for healthier snacking choices

Startups delivering two-to-three-minute snackable episodes now face a new rival—gaming firms leveraging millions of captive users and gamified engagement to capture fleeting attention.

Praxis Global Alliance, a leading management consulting firm, has released its flagship whitepaper, “Trendspotting: Generational Appeal,” at the IREC x D2C India 2025 Summit, where it proudly served as the official Knowledge Partner. The whitepaper, launched this April, provides a deep dive into how India’s Gen Z and Gen Alpha cohorts are redefining consumer behaviour, brand engagement, and the expectations shaping today’s marketplace.

To discount or not to discount — that’s the question chasing retailers this festive season.