Healthcare and Lifesciences
Leading EMR firm sized ~US$ 3B specialist diagnostics market via 55+ doctor interviews
15 Apr 2020
Context
- Client Description: A leading EMR (Electronic Medical Records) player
- Opportunity: The client <remove unnecessary space> wanted to increase its footprint in the EMR space for specialist doctors (pediatricians, gynecologists, cardiologists, orthopedics etc.) in India. It was hence required to estimate the overall EMR market size for specialists with a special focus on diagnostics spends across specialization
Our Approach
- Conducted more than 55 interviews with specialist doctors across
standalone GPs, diabetologists, pediatricians, gynecologists, multiple GP
clinics, cardiology, orthopedics, general medicine, endocrinology,
gastroenterology, dermatology, nephrology, ophthalmology, pulmonology, and
psychiatry
- Estimated user base (across chronic and non-chronic users) of
diagnostics services across all specializations
- Enlisted diagnostics tests required for each specialization ailments
(for instance diabetes for diabetologists) and the estimated annual cost incurred
for each by both categories of the user base (chronic & non-chronic)
Praxis Value Delivered
- Estimated overall diagnostics market size across given specializations (including standalone & multi GP clinics) at ~US$ 3B
- Diagnostics comprise ~18% of total specialist & GP market size in India
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