A Market Leader Goes Cold: Inside the Costly Push Beyond Fresh Meat

Food and Agriculture

23 Nov 2025

Recently listed Zappfresh is preparing to make its boldest bet yet. Barely a month after beating bigger rivals Licious and FreshToHome to the public markets through an SME IPO that was fully subscribed, the Gurugram-based meat brand now wants to push into the far more capital-intensive frozen foods business, including vegetarian products.

Ready to talk?

I want to talk to your experts in:

We work with ambitious leaders and transformative clients who are defining the future. Together, we achieve extraordinary outcomes.

I have read the privacy policy and I agree to its terms.

Submit

A Market Leader Goes Cold: Inside the Costly Push Beyond Fresh Meat

Ready to talk?

Get In Touch