Technology and Business Services
Global IT/ITeS firm scaled 4/6 HGIs to US$ 100M+ via a new Product Management Group
08 Apr 2020
Context
- Client Description: A global IT/ITeS firm
- Opportunity: The client wanted to create a Product Management Group (PMG) to identify, conceive, seed, support and graduate breakout growth opportunities (Hyper-Growth Initiatives) into new business that can grow to US$ 100M+ in 4-5 years. PMG needed to work with service line/vertical leaders to enable best opportunities access to right funding & support, while opportunities with limited potential/feasibility fail quickly to conserve organizational resources
Our Approach
- Diagnose, design and adopt a governance framework (KPIs, R&Rs, structure, program, dashboard, etc.) for the PMG
- Enable PMG to become an ‘incubator’ to HGIs equipping the team with capability augmentation in MVP definition, primary research through stakeholder (customers, competitors, vendor) interviews and expert panels, building investment case, etc.
- Content support in creating offering definition, digital strategy, sales & marketing support, and GTM plans for global markets
Praxis Value Delivered
- Establishment of Centre of Excellence (Primary Research, Expert panels, Industry databases) to support the PMG
- Graduation of 4 (out of 6) adopted HGIs from incubation to business verticals under a new ‘Superhorizontal’ paradigm
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