Leading investor found US $25 - 50M gold loan opportunity via survey of ~1,000 customers

• Deal type: Growth 
• Deal size: US$ 25M - 50M
• Duration: 4 weeks

• Increasing gold loan AUM with organized players winning a share 
• The attractive customer value proposition with quick turnaround and minimum documentation
• Growth of the segment is driven by an increase in digital penetration
• Significant opportunity to cross-sell to existing lending customers
• The superior digital process leading to higher ROI

• Proprietary Praxis mind map tool to figure out use case
• Online vs offline loan process benchmarking
• Consumer survey of online loan takers vs offline (~N=1,000)
• Consumer survey of online loan takers vs offline (~N=1,000) 

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