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Next Gen Industrials
Leading luxury car maker built 360° customer view by unifying internal data on one platform
28 May 2020
Context
  • Client description: Leading global luxury car manufacturer
  • Opportunity: To integrate and re-construct multiple internal databases into a single centralized platform with a focus on improving customer experience
Our Approach
  • Activity bifurcated into two processes
  • Cleaning: Existing data stored in different platforms cleaned and standardized in the desired output
  • Integration: Customers identified based on a combination of different data fields in the absence of unique identifiers
  • Existing data diligently observed to find out patterns and cleaning and integration logics defined
  • Data science tools used to run multiple cleaning & merging logics
  • Existing datasets bifurcated into smaller sub-datasets on the basis of identified patterns for the effective running of code. Customized logics defined for each sub dataset. 
Praxis Value Delivered 
  • Shared recommendations on best practices for handling customer data for better customer experience at touchpoints
  • Delivered integrated database with the 360-degree customer view
  • Identified source points of data inaccuracy and dealer behavior
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