Private Capital
Global PE firm validated travel consolidator plan via 140+ agent/manager interviews in 3 regions
27 May 2020
Context
- Client Description: A leading global PE
- Opportunity: The client wanted to invest in a travel consolidator company which was a go-to portal for travel agents (TAs) and wanted to get a detailed understanding of business overview, market attractiveness, EBITDA projections and competitive benchmarking in different geographies (within and outside India)
Our Approach
- Comprehensive market sizing separately for each geo-based on secondary sources and primary interactions
- Deep travel agent and hotel manager interviews (N>140, warm and cold) in India, South Africa, and UAE. This was supplemented by expert interviews and an in-person survey of TAs
- Portal review to identify areas of broken experience for TAs
- Deep analysis of travel agent preferences and perceptions about the brand
Praxis Value Delivered
- The client got a comprehensive view of the growth potential and validation of b-plan of the target
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