Education & Employability
India’s EdTech sector is witnessing a fundamental shift from high-ticket, outcome-based curricula to high-frequency, low-cost micro-learning
06 Jan 2026
As traditional EdTech models face pressure, the industry is shifting toward "infotainment" and micro-learning. By offering low-ticket content (often under ?300) focused on everyday skills and habit formation, platforms are expanding the learner base. This $300-400 million market is growing at 20-30% annually, leveraging AI and creator-led content to capture high-frequency users in vernacular markets.
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