Praxis Global Alliance Unveils "Praxis 2.0": A Bold New Identity Signaling a Future of Precision and Growth

Praxis Global Alliance Unveils "Praxis 2.0": A Bold New Identity Signaling a Future of Precision and Growth

Gurugram, India  – Marking seven years of rapid evolution and impact, Praxis Global Alliance today announced the launch of its new brand identity: Praxis 2.0. This relaunch represents a strategic shift toward a bolder, sharper presence in the global consulting landscape, designed to reflect the firm’s maturity and its "onwards and upwards" trajectory.

A Stronger Reflection of Identity

The transition to Praxis 2.0 is the result of deep introspection and feedback from clients and well-wishers. The new identity moves away from the subtle, instead embracing a visual language that is louder and more definitive about the firm’s capabilities.

Madhur Singhal, Managing Partner at Praxis Global Alliance, shared his vision for the relaunch:

"We are very excited and humbled to re-launch Praxis Global Alliance. Over the last seven years, we have come a long way and evolved for the better. We have realized what we are good at, and we felt the need to be bolder, sharper, and stronger. Our new brand identity is a reflection of our ambition: to be the world's most respectable and practical consulting firm, offering a global outlook with deep expertise for Asia."

Precision in Design

The new logo is not merely a cosmetic change but a narrative of the firm’s DNA. Each element serves a specific purpose:

• The Arrow: A symbol of growth, signaling the firm’s "Onwards and Upwards" philosophy.

• The Slash: A beacon of excellence, representing a razor-sharp approach to client needs.

• The Dot: Representing precision and a ‘to the point’ focus.

• The Vibrant Palette: Reflecting vitality and a renewed resolve to prioritize what matters most for clients.

Aryaman Tandon, Managing Partner at Praxis Global Alliance, added:

"I am thrilled to launch our new brand identity. We are now bolder, sharper, and more energized than ever to serve our clients. We are deeply grateful to our team and our partners for their unwavering support as we embark on this next chapter."

Built on Pillars of Value

The relaunch reinforces the firm’s commitment to its three core pillars: growRevenue, growPerformance, and growValue. By combining advanced, on-the-ground insights with a holistic "what and why" approach, Praxis Global Alliance continues to empower stakeholders to be future-ready and primed for success.

Singhal concluded by acknowledging the community that built the firm: "Thanks to the team members who have toiled to create what we have become, and even to the critics who have helped us refine our path. We are an alliance of world-class talent bringing the best to our clients."

About Praxis: Praxis Global Alliance is the next-gen management consulting firm revolutionizing how consulting projects are delivered. It delivers practical solutions to the toughest business problems by uniquely combining domain practitioner expertise, AI-led research approaches, and digital technologies. The company operates three business units, including Praxis Global Alliance Financial Investor Group (FIG), Praxis Global Alliance Business Enablement and Transformation (BET), and PraxDigital™. With a presence across 6 locations, it has a dedicated team of 200+ consultants and data scientists. For more details, please visit: https://www.praxisga.com/

For further information, contact: Shivam Bajaj Associate Manager – PR & Events shivam.bajaj@praxisga.com | +91 8700284180

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