Consumer and Internet
Major e-commerce firm benchmarked grocery warehousing via 120+ interviews & ~30 site visits
29 May 2020
Context
  • Client Description: A major Indian e-commerce player interested in foraying into online groceries business
  • Opportunity: benchmarking grocery warehousing processes to understand the supply chain, SKU in warding, inventory management and outwarding processes followed by various online and offline grocery players, as well as fulfillment center layouts.
Our Approach
  • Interviewed >50 warehouse managers & personnel, supply chain managers of leading online & offline grocery players in India
  • Interviewed >30 suppliers, mainly FMCG distributors as well as retailers/stockists
  • Interviewed ~10 industry experts who have spent close to two decades in the groceries industry and have worked in / established procurement supply chains for major players
  • Visited ~30 warehouses (distribution centers, fulfillment centers) of various players and spoke to warehouse and delivery executives 
Praxis Value Delivered 
  • Successfully provided the client with deep, comprehensive report benchmarking fulfillment center receiving and replenishment processes and inventory management practices of key online and offline grocery players in India
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