Leading Indian hotel chain cut cancellations & raised realization via 1,000+ surveys & 4-5 wins

Context

• Client Description: A leading Indian hotel chain
• Opportunity: The client wanted to accelerate its revenue growth and realizations (realized revenue / booked revenue)

Further, the client also wanted to understand the following:

• Drivers of cancellation across different cities, offerings, channels etc.
• How to develop a framework to drive down cancellations on an ongoing basis 

Our Approach

• Conducted in-depth interviews with 1,000+ customers to analyze their behavior patterns across different cities and understand the reasons for cancellation
• Performed comprehensive data analysis to identify patterns and uplift potential to generate actionable insights
• Implemented specific quick wins along with client teams
• Conducted POCs to demonstrate the impact of key recommendations
• Institutionalized a comprehensive framework to build deep capabilities in the client organization to monitor and improve the key metrics on an ongoing basis

Praxis Value Delivered

• Action plan for improving realization and reducing cancellation with 4-5 key driving factors
• Methodology for estimating demand and supply using technology solutions such as geo-mapping of supply and data analytics to identify catchment areas for upcoming demand

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