Global PE fund ran CDD on Nutra/Pharma firm, projecting 5-year revenue via R&D & trade audit

Context

• Company Description: A large global PE fund 
• Opportunity: The client wanted a Commercial Diligence for a contract manufacturer of Nutra and Pharma products operating in North India and evaluate account-wise revenue projection for a 5-year projection

Our Approach

• Trade interviews of super-stockists, distributors, retailers, gym instructors, and customers
• Expert interviews for ex-R&D and ex-Sales & Marketing heads in top global Pharma companies
• Evaluation of R&D process & manufacturing plants through an audit conducted via an Expert
• VCP and opportunities for expansion

Praxis Value Delivered

• Client was able to evaluate the strength & weakness of R&D and manufacturing capability of the Target in its core products
• Created benchmarks through R&D visit & evaluation of key manufacturing units & operational efficiency