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Private Capital
PE firm validated US$ 25–50M QSR investment via 24-month data and unit economics analysis
15 Apr 2020
Context
  • Deal type: Growth 
  • Deal size: US$ 25M - 50M
  • Duration: 4 weeks
Key Findings
  • Attractive market with significant growth potential
  • Expanding network across store formats
  • Sound unit economics
  • Proven playbook for opening and ramping stores
  • Positive customer feedback
  • Driven management team
Praxis Differentiated Approach

  • Analyzed transaction level data for the last 24 months
  • Bottom-up market sizing through web scraping and field research
  • Detailed kitchen and city level unit economics

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