Large PE fund evaluated pre-primary chain via 200 franchisee surveys & 75 stakeholder interviews

Context

• Company Description: A large PE fund 
• Opportunity: The client wanted to invest in a pre-primary school chain in India. Client wanted to understand the market attractiveness and overall dynamics of pre-primary school franchisees from economics, operational and scalability point of view.

Our Approach

• We assessed the market size of the pre-primary education in India & the addressable market for the Target company
• We conducted in-depth interviews (N=~75) and survey (N=~200) with existing and churned out school franchisees to understand their perception towards different players and understand the pain-points
• We assessed the target company based on the data provided by management to understand it’s the overall performance

Praxis Value Delivered

• Helped client understand the overall pre-primary education sector in India and future trends
• Helped client assess investment opportunity in the target company