Praxis Global Alliance Unpacks Commerce 3.0 as India’s Vernacular Internet Users Reach 868 Million
Mumbai, January 14, 2026 – Praxis Global Alliance, a next-generation management consulting firm, unveiled its flagship whitepaper, Consumer Health and Lifestyle: Personalization, Performance and Purpose,
at the Ambit NextGen Summit. The report provides a deep dive into how
India's generational shifts and digital expansion are redefining
consumer behavior and the expectations shaping today's marketplace.
The
launch was attended by brand leaders, digital marketers, and
consumer-tech founders exploring the future of "phygital" experiences,
biometric personalization, and purpose-driven retail.
This
research outlines how the industry is shifting toward outcome-driven
and holistic consumer ecosystems. With personalization now moving into
clinical precision powered by biometric data, brands are evolving from
mass-product providers to experience-led enterprises driven by
authenticity and real-time connection.
Commenting on the report launch, Akshat Gupta, Practice Leader at Praxis Global Alliance,
said, "India is witnessing a seismic generational shift. The
expectations of today's consumer go beyond utility—they seek meaning,
clinical performance, and hyper-personalization. Our latest report
unpacks this transformation and offers a bold framework for brands to
stay culturally relevant and commercially agile in an experience-led economy."
Read the full report at:https://www.praxisga.com/reports-and-publications/consumer-and-internet/consumer-health-and-lifestyle-personalization-performance-and-purpose
About Praxis:
Praxis Global Alliance is the next-gen management consulting firm
revolutionizing how consulting projects are delivered. It delivers
practical solutions to the toughest business problems by uniquely
combining domain practitioner expertise, AI-led research approaches, and digital technologies. The company operates
three business units, including Praxis Global Alliance Financial
Investor Group (FIG), Praxis Global Alliance Business Enablement and
Transformation (BET), and PraxDigital™.
With a presence across 6 locations, it has a dedicated team of 200+
consultants and data scientists. For more details, please visit: https://www.praxisga.com/