Praxis Global Alliance Unveils ‘Trendspotting: Generational Appeal’ at an industry event

Praxis Global Alliance Unveils ‘Trendspotting: Generational Appeal’ at an industry event 

May 06, 2025 | Bengaluru — Praxis Global Alliance, a leading management consulting firm, has released its flagship whitepaper, “Trendspotting: Generational Appeal,” at the an industry event , where it proudly served as the official Knowledge Partner. The whitepaper, launched this April, provides a deep dive into how India's Gen Z and Gen Alpha cohorts are redefining consumer behavior, brand engagement, and the expectations shaping today’s marketplace. 

With 1 in 5 Gen Z-ers globally living in India and the generation projected to form over 30% of the national workforce by 2030, their impact on commerce, culture, and communication is both immediate and profound. The report urges brands to realign strategies with the values and preferences of these digitally native, purpose-driven generations.  

Highlights from the Report: 

Speaking the launch of the whitepaper Madhur Singhal, Managing Partner, Consumer and Internet, Praxis Global Alliance said “India is witnessing a seismic generational shift—Gen Z and Gen Alpha are no longer just future consumers; they are shaping demand today, across every screen and storefront. Their expectations go beyond utility—they seek meaning, authenticity, and connection. Our latest whitepaper unpacks this transformation and offers a bold, actionable framework for brands to stay culturally relevant and commercially agile in a youth-led economy.” 

Traditional loyalty models are evolving, and Gen Z is leading that shift. This generation places a strong emphasis on authenticity, resonating more with brands that prioritize transparency, inclusivity, and purpose. Their purchasing decisions are increasingly shaped by values and social consciousness, making it important for brands to demonstrate alignment with causes that matter. Gen Z also expects fluid, integrated experiences across both digital and physical touchpoints—what’s often referred to as “phygital.” Convenience, speed, and personalization are no longer differentiators but standard expectations. Moreover, today’s young consumers want to be active participants in the brand journey—engaging, co-creating, and contributing to the conversation. In response, Praxis recommends a refreshed 4Ps framework tailored for this audience: Purpose over product, Perceived Value over price, Presence over place, and Participation over promotion. 

To download the full report access the website: praxisga.com/reports-and-publications/consumer-and-internet/trendspotting-generational-appeal  

About Praxis Global Alliance 

Praxis Global Alliance is the next-gen management consulting firm revolutionizing how consulting projects are delivered. It delivers practical solutions to the toughest business problems by uniquely combining domain practitioner expertise, AI-led research approaches, and digital technologies. The company operates three business units, including Praxis Global Alliance Financial Investor Group (FIG), offering pre-deal support, commercial due diligence, post-acquisition value creation, Praxis Global Alliance Business Enablement and Transformation (BET) for practitioner-led business advisory and consulting, and PraxDigital™ delivering data engineering and analytics, AI, OpenData and visualization solutions to clients across verticals. Present in 4 locations in India, Praxis Global Alliance has successfully served 40+ countries with a team of over 200+ consultants and data scientists. Team Praxis works with C-suite to the front-line executives across business streams, helping them with end-to-end business enablement, organizational transformation, and revenue maximization support in an agile environment. 

For more details, please visit: [https://www.praxisga.com/](https://www.praxisga.com/) 

For further information, contact: 

Shivam Bajaj