A new breed of online fashion retailers brings the trial room home | Mint

Consumer and Internet

11 Nov 2025

The try-and-buy model raises the benchmark of convenience in India’s rapidly growing quick commerce market, which has outpaced all other categories. The explosive growth of 10- to 30-minute grocery delivery has prompted electronics to fashion retailers to embrace the model.

Read more in Mint at A new breed of online fashion retailers brings the trial room home

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