Consumer and Internet
Convenience for India’s affluent is no longer just about apps—it is about the "quiet operating system" of lifestyle orchestration.
25 Dec 2025
India’s affluent segment is transitioning from informal "fixers" to professionalized concierge services. With a projected market value of $2-3 billion, new digital-first players are offering horizontal orchestration for HNIs and UHNIs. This shift emphasizes judgment, access, and accountability over simple task execution, reaching the top 2-3% of households in India's leading cities.