Consumer and Internet
Shifting Consumer Dynamics in India’s Electronics Market
24 Oct 2025
Gen Z consumers are prioritizing trend-led innovation,
design, and cutting-edge technology over longevity and durability particularly
in smaller-value consumer electronics where shorter ownership cycles are
redefining competitiveness. In a conversation with Mint, Madhur Singhal, Managing
Partner, Praxis Global Alliance, shared his perspective on how evolving
consumer behaviour and faster innovation cycles are reshaping competitive
strategy in the Indian market.
Read the full story in Mint here Japanese electronics giants tiptoe back to India with a rewired gameplan