India's booming micro-drama sector, characterized by short,
vertically-formatted video stories designed for quick consumption, is facing a
surge in competition from large gaming and media companies entering the market.
This trend is driven by declining attention spans, the profitability seen in
China, and the rise of user-friendly technology, but it creates a challenging
landscape for smaller startups. As gaming giants bring significant investment
and advanced engagement techniques, startups are pressured to adapt, leveraging
AI for cost-effective content creation and exploring new monetization models
like micropayments and subscriptions to survive and thrive.
Read more in Mint : Short stories, big players: Micro-drama startups brace as gaming giants move in