Consumer and Internet
Sky-high gold prices, BlueStone IPO light a spark in India's demi-fine jewellery market
30 Oct 2025
Consumers
have shifted spending from premium store of value jewelry to jewelry
as fashion, which has been the key driver of growth in demand for jewelry. Demi
Fine enables premium looks with the glitter of precious metals, allowing
consumers to wear fresh pieces every day without breaking the bank. Huge
interest in a recent company listing from the segment showed that consumers
have accepted the category and that investors now believe demi fine
jewelry is a sustainable business proposition that can be sealed.
Read more at Sky-high gold prices, BlueStone IPO light a spark in India’s demi-fine jewellery market in Mint