Assessed 3,000+ consumers and 40+ teachers to evaluate scalability, brand equity and retention drive

Market size and opportunity by mapping student behaviour toward online education, including usage and frequency 

Platform and brand perception, and competitive advantages of the target versus key peers 

The target's ability to onboard and retain teachers compared to other key platforms 

Market sizing: Estimated the total market size of overall coaching and online coaching for competitive exams in India to assess market attractiveness 

Consumer survey: Conducted a survey of approximately 3,000 respondents covering propensity to take online coaching, usage frequency, platform preferences, teacher preferences, and willingness to pay 

Teacher interviews: Conducted over 40 interviews with teachers to understand engagement with the target platform, reasons for onboarding, and propensity to continue