Client: Education service provider
Offering: Learner, alumni and stakeholder experience
A K–12 online tuition platform wanted Praxis' perspective on:
Secondary research: Analyzed press releases, public reports, company websites, and social media to supplement primary findings
Identified
six distinct parent archetypes in the Indian after-school tuition
market with differentiated motivations and decision-making patterns.
Found that 58% of offline and non-tuition users were likely to shift to
online platforms if their key problems were addressed, a figure
significantly lower at 41% in Tier 2+ cities and delivered
platform-specific conversion benchmarks, grade-bucket pricing
thresholds, and product design recommendations to guide the client's
platform strategy.