Expanded a National K–12 School Chain Across Ten Micro Markets Through Hyperlocal Demand Intelligenc

Identifying optimal board, fee structures, and offerings for proposed schools across ten micro markets 

Estimating demand and setting enrolment aspirations for each location 

Developing communication hooks, a marketing plan, and spend optimization to maximize enrolment 

Parent intelligence: Conducted 150+ in-depth parent conversations and focus group discussions across ten micro markets, supplemented by surveys of approximately 150 parents per micro market to assess preferences, brand recall, and willingness to pay 

Competitive benchmarking: Executed mystery calls across approximately 30 top schools per micro market to benchmark fees, grade-wise supply, enrolments, growth trajectories, and offerings 

Principal research: Conducted 22 principal in-depth interviews to understand enrolment-driving marketing techniques and activities 

Demand modelling: Leveraged RERA, Census, and Election Commission data to build micro market demand-supply models and triangulate mismatches 

Digital benchmarking: Assessed social media presence and EdTech sales and marketing practices of leading K–12 players to identify best practices