Education And Employability
Increased Year-on-Year Admissions by 42 Percent and Scaled Digital Leads Fourfold for a leading pres
17 Feb 2026

Client: Pre-School Chain 

Offering: Strategy, Transformation and Go-To-Market 

Context 

One of India's largest franchise-based pre-school chains wanted perspective on: 

  • Expanding their franchise network across India through accelerated B2B sales 

  • Maximizing student admissions across pre-schools through stronger B2C sales 

  • Improving sales and marketing capabilities, processes, and systems to sustain growth 

Approach 

  • Capability assessment: Organized immersion sessions with functional leaders to review organizational structure, processes, and capabilities across the sales and marketing verticals 

  • Field research: Conducted field visits, franchise partner calls, and parent interactions across regions to understand customer perspectives and identify friction points 

  • Playbook development: Identified key levers and created 40+ playbooks documenting industry best practices, deployed across the franchise network 

  • Execution PMO: Provided hands-on PMO support across marketing, social media campaigns, customer retention initiatives, and new center operationalization 

Praxis Delivered 

Delivered a 4x increase in digital leads through performance marketing campaigns and a 2.5x surge in organic digital leads. Increased franchise lead conversion rate by 33% through a 90% expansion of the sales team. Achieved approximately 42% year-on-year growth in student admissions and a 24% improvement in student retention rate, transforming the client's post-COVID trajectory into sustained, scalable growth. 


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