Assessed Geographic Expansion Viability Through 300+ Parent Surveys and Demand-Supply seat Modeling

Understand total K-12 demand and supply in Nagpur, with a focus on school seats with annual fees above INR 55,000 

Benchmark the target school's offerings against competitors and compare enrolment and fee growth across key schools 

Gain a clear view of revenue and EBITDA growth potential to support the investment decision 

Parent survey: Surveyed approximately 300 parents across leading Nagpur schools to understand school selection behaviour and perceptions of the target 

Parent interviews: Conducted over five interviews with parents of students enrolled at the target and over ten with parents who chose competitor schools 

Principal interviews: Conducted over ten interviews with school principals to understand competitive positioning and enrolment strategies 

School benchmarking: Benchmarked leading schools across teaching quality, infrastructure, and key performance parameters 

Market sizing: Conducted a market sizing exercise to assess K–12 demand and supply dynamics in Nagpur