Designed and Operationalized a Technology-Enabled Referral Engine for a Preschool Chain

Conducting primary and secondary research to understand market sentiment, trends, and best practices in referral program design 

Designing the workflow, incentive structure, and payout scheme for a parent referral program 

Identifying technology partners that could be leveraged to implement the program seamlessly 

Enabling effective rollout and performance tracking at scale 

Parent research: Conducted 50 in-depth conversations with existing parents and 20 franchise partner interviews to understand motivating factors and incentive preferences 

Secondary research: Studied successful referral schemes across consumer services industries to identify design best practices 

Technology evaluation: Engaged with industry participants and evaluated multiple technology partners for workflow compatibility and CRM integration capability 

Stakeholder alignment: Aligned internal cross-functional stakeholders across marketing, technology, and operations for full-scale rollout