Expanded Franchise Network by 50 Percent and Improved Conversion by 40 Percent for a preschool chai

Increase B2B lead volume and improve the quality of leads entering the sales funnel 

Improve sales team productivity and conversion efficacy across the franchise network 

Set up additional alternate channels for leads and sales to reduce dependence on existing sources 

Primary research: Conducted in-depth B2B sales research including 100 market visits, 30 mystery audits, and 30 sales manager interviews to diagnose performance gaps 

Digital lead generation: Onboarded a performance marketing agency, improved website SEO, and established new organic and paid lead sources 

Sales funnel optimization: Analysed sales team performance data and redesigned the funnel to improve conversion rates and team productivity 

Alternate channel development: Established an affiliate sales channel and designed structured engagement programs to sustain productivity