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Grew Organic Web Traffic and Lead Volume by Over 200 Percent in Six Months
11 Feb 2026

Client: Pre-school chain 

Offering: Strategy, Transformation and Go-To-Market 

Context A leading franchise-based pre-school chain engaged Praxis to: 

  • Ramp up organic web traffic multi-fold to increase the volume of high-converting organic leads 

  • Strengthen SEO performance and content output to sustain long-term digital lead generation 

Approach 

  • Competitive benchmarking: Conducted secondary research to benchmark competitor digital presence and identify industry best practices in SEO and content marketing 

  • SEO diagnostics: Performed Semrush analysis to evaluate existing organic performance, identify improvement areas, and surface high-traction keywords for blog content 

  • Agency management: Partnered with the client's marketing team to identify and onboard an SEO-focused agency, running weekly sprints to address hygiene fixes and progressive enhancements 

  • Content scaling: Onboarded multiple blog writers and designed a structured crowdsourcing program to generate user-generated content from the existing franchise network 

Praxis Delivered 

Delivered over 200% growth in organic web traffic and organic lead volume within six months, scaling B2C organic traffic from 17K to over 50K and growing the blog base to 500+ live posts. Achieved organic reach of 263K and 220K accounts on Instagram Reels and institutionalized a sustainable user-generated content engine across the franchise network for long-term SEO compounding. 

 


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