Strengthened Brand Reach Through Structured Content Framework and Engagement Planning for leading pr

Develop a content framework covering genre, format, frequency, and mode of dissemination 

Identify communication hooks and design a comprehensive engagement calendar to optimize reach and impressions 

Best practice research: Conducted in-depth secondary research and primary conversations with industry participants to identify content marketing best practices in the education sector 

Content framework design: Developed a comprehensive content strategy spanning genre, format, frequency, and dissemination channels tailored to parent audiences 

Engagement calendar: Designed a detailed execution calendar mapping initiatives across cross-functional teams for seamless delivery throughout the year 

Competitive benchmarking: Assessed competitor content practices to evaluate effectiveness and identify differentiation opportunities 

Cross-functional alignment: Worked closely with internal teams to ensure on-time execution readiness across departments